I’ve got my QR code

I barely even knew what a QR code was a few months ago. But – after seeing these odd squares with black and white checkerboard patterns inside I became curious.

These odd barcodes are everywhere! I see them at tram stops, in magazines and on shop windows.

Good old google explained all.

They’re called Quick Response codes

If you have a ‘smartphone’ then you can download an app which will scan these new-style barcodes, a matrix code – QR codes. You can read more about QR codes here.

And…

Here is the code for my blog ‘One Life’.

Feel free to share it with someone. Don’t tell them where it will take them if they scan it – sometimes a little mystery is good.

Advertisements

Product Confusion

I was always under the impression that marketing teams worked tirelessly in their offices, around boardroom tables and in a variety of other ‘creative spaces’ when they had that spark of genius.

Are they not the ones who are paid mega-bucks to come up with fantastic product names? I have some questions I would love to ask the people who came up with the product below:

  • Just who came up with this product name?
  • Who is it marketed at?
  • Why, why, why……..
 
……er what is this item called?

Spanish adverts (commercials) are seriously damaging my health.

Spanish TV is unreal. During our weekend break in Barcelona I sat with my group of friends relaxing in front of the TV. We watched a film (dubbed in Spanish but we didn’t mind). We were exhausted from our first touristy day out. The adverts came on (the commercial break to American readers). At first we laughed at the general ‘theme’ of the ads, but then we realised that the Spanish have ‘a thing’ for two themes……. Sex and illnness (in no particular order).

Almost every advert was related to sex or illness. It was unbelievable. I made a list for you all. Here goes:

  • Ear spray (the ad was way too graphic),
  • Cough medicine,
  • ‘Female’ cream (that’s about as much as I want to say…. Well that and the fact that this ad included a girl saying “Mummy, I don’t itch anymore!”),
  • Cold remedy,
  • Condoms advertised with ‘playing’ in the fields,
  • ‘Strepsils’ for your throat (“All major holes seem to be catered for in this break” said one of my friends),
  • Dandruff shampoo.

Are the Spanish on some illness scare….? And more….now it’s:

  • Rectal cream for piles… (delightful viewing),
  • Now risotto, but they’re advertising it with a couple getting ‘at it’ on the kitchen floor,
  • Breast milk? I don’t know what it was advertising,
  • More cold stuff…. A hot drink to soothe your throat,
  • Now cleaning product for your kitchen.

 I’m worried about stepping outside!!!! Spain must be under quarantine by now.

  •  More cold tablets….

Oh, it never stops.

Cartoon taken from http://www.savagechickens.com. (A great site, take a look).

www.savagechickens.com

It’s all about the name.

Names are so important. When it comes to brands, the name should reflect the product and inform customers. When I published the story about the Freitag shop that I visited in Zürich this summer a friend messaged me saying that a friend of his had also visited an equally interesting shop. I looked at the picture and agree that it is definitely worth sharing with you all.

What do you think they sell in a place like this?

This cannot be good marketing. I doubt they have a rush on to sell products. What happens when it comes to SALE time?

‘Sale on now. All shit must go!’. Well, that’s my idea. I don’t think that I am one for working in marketing, but even I know that they got it wrong here.

I also came across another shop name which made me laugh a little.

Oh, oh no! It’s too bad for words. What a strange world it is out there. This next shop sounds no better.

I'm sure it's lost in translation.

To go add to the bunch, I thought I’d share a picture from my travels around Europe. This was a little place near Bern, Switzerland’s capital city. It really exists…and my TomTom (satellite navigation system) confirmed it.

Names really are so important! :))