Names are so important. When it comes to brands, the name should reflect the product and inform customers. When I published the story about the Freitag shop that I visited in Zürich this summer a friend messaged me saying that a friend of his had also visited an equally interesting shop. I looked at the picture and agree that it is definitely worth sharing with you all.
What do you think they sell in a place like this?
This cannot be good marketing. I doubt they have a rush on to sell products. What happens when it comes to SALE time?
‘Sale on now. All shit must go!’. Well, that’s my idea. I don’t think that I am one for working in marketing, but even I know that they got it wrong here.
I also came across another shop name which made me laugh a little.
Oh, oh no! It’s too bad for words. What a strange world it is out there. This next shop sounds no better.
I'm sure it's lost in translation.
To go add to the bunch, I thought I’d share a picture from my travels around Europe. This was a little place near Bern, Switzerland’s capital city. It really exists…and my TomTom (satellite navigation system) confirmed it.
Names really are so important! :))