I was always under the impression that marketing teams worked tirelessly in their offices, around boardroom tables and in a variety of other ‘creative spaces’ when they had that spark of genius.
Are they not the ones who are paid mega-bucks to come up with fantastic product names? I have some questions I would love to ask the people who came up with the product below:
Just who came up with this product name?
Who is it marketed at?
Why, why, why……..