Names are so important. When it comes to brands, the name should reflect the product and inform customers. When I published the story about the Freitag shop that I visited in Zürich this summer a friend messaged me saying that a friend of his had also visited an equally interesting shop. I looked at the picture and agree that it is definitely worth sharing with you all.
What do you think they sell in a place like this?
This cannot be good marketing. I doubt they have a rush on to sell products. What happens when it comes to SALE time?
‘Sale on now. All shit must go!’. Well, that’s my idea. I don’t think that I am one for working in marketing, but even I know that they got it wrong here.
I also came across another shop name which made me laugh a little.
Oh, oh no! It’s too bad for words. What a strange world it is out there. This next shop sounds no better.
I'm sure it's lost in translation.
To go add to the bunch, I thought I’d share a picture from my travels around Europe. This was a little place near Bern, Switzerland’s capital city. It really exists…and my TomTom (satellite navigation system) confirmed it.
Names really are so important! 
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love it! lol
Names really ARE so important! But then again, how to you explain the success of Ugg footwear? The name doesn’t paint a pretty picture, and if I were to be honest, I don’t think their designs are all that attractive either.
I’m really not sure what one might purchase in the Shit store. I’m envisioning a vengeful clientelle searching for things to annoy their least favorite people in the world
I never thought of buying things to annoy people. Good idea…..
I did see a ‘Happy Divorce’ card once in a shop. The sentiment was interesting.
I love this post! The Sh*t store is my favorite, since that is what I usually call stuff I buy! I am so glad those across the pond have such a realistic point of view. I think every WALMART in the US should change its name to that.